"The Fax Club Experiment quietly asks and answers a radical question: if we gave up on speed, convenience and artificial intelligence, what might we gain? The result is a love song to the irreducible value in the individuality of human experience, the originality of real people’s perspectives, and the greater power that comes in connecting with and learning from others just like us. Read it as an act of resistance and a reminder that the future must lay in our hands, not that of our machines. Well, except those that send faxes perhaps."

"In a world obsessed with certainty and speed, The Fax Club Experiment honours something more powerful: the transformational space that opens up when we ask better questions, and dare to sit with them. This book is a powerful reminder that the deepest insights don’t come from answers, but from the courage to wonder differently. For coaches, leaders, and anyone committed to growth."

"The Fax Club Experiment reveals something many of us know inherently to be true, but struggle to admit: we don't need more technology to live more connected lives, we need less. By stripping back to an obsolete method of communication, 100 strangers were able to cut through our modern noise to reveal profound wisdom, authenticity, vulnerability, and true human potential. This experiment shows just how urgently we must assess which aspects of our digital age are beneficial, and which are actually counterintuitive to our flourishing. Sometimes the only way forward is to look to the past."

“The 32 nailed it. I am biased but it’s a great read.”